Case IH is pleased to recognize BURKHART FARM CENTER, in BUCYRUS, OHIO for achieving Pinnacle Excellence status in all six areas of their business – Parts, Operations, Service, Marketing, Sales and AFS for both 2016 and 2017.
The Pinnacle Excellence Program is a company-wide initiative developed cooperatively by Case IH and the Case IH Dealer Advisory Board to help dealers deliver a best-in-class experience in today’s constantly changing agriculture landscape. It recognizes dealerships for achievement in the key areas identified as important to success by both dealers and Case IH.
The Pinnacle Excellence Program serves as the blueprint to help Case IH dealers evolve into best-in-class businesses to better serve our customers and meet the increasing demands required to sell, service and maintain sophisticated agricultural equipment.
The six areas where Case IH dealerships are evaluated are:
Parts – Dealerships are evaluated on customer satisfaction; retail selling environment; personnel competency and training; and inventory management processes.
Operations – Dealerships are evaluated on leadership and team development; process improvement; business planning; commitment to a safe, well-organized work environment; professional career development; and standard operating policies and procedures.
Service – Dealerships are evaluated on their ability to support customer and product requirements; representation of a positive, professional brand image; commitment to high levels of technical competency; maintaining a safe, well-organized and wellequipped service environment; and competency and training of service personnel.
Marketing – Dealerships are evaluated on their strategic marketing efforts; promotion of the Case IH brand and individual dealership; proper retailing and merchandising environments; participation in advertising and promotions; and customer relationship management.
Sales – Dealerships are evaluated on their retail sales environment; personnel competency and training; sales pursuance methodology and technology; and customer satisfaction process.
AFS – Dealerships are evaluated and certified on their capability to deliver and support Case IH precision farming products.
BURKHART FARM CENTER began their business as an INTERNATIONAL HARVESTER dealership in 1983. In 1985 INTERNATIONAL HARVESTER merged with CASE and the brand became CASE IH. For over 35 years, BURKHART FARM CENTER has loyally served its customers with their Motto of “Farmers Serving Farmers”. Burkhart Farm Center’s Mission is simple …. “To continually supply quality products, parts, and service and do all within our power to meet our customers’ needs and highest expectations- now and for years to come”.
At Case IH, we talk about doing our part to help Ag producers because tomorrow’s infinite potential is open to those who prepare themselves. “BURKHART FARM CENTER has shown its commitment to serving customers’ needs by earning Pinnacle Excellence recognition. We offer our congratulations to all aspects of their organization.” Parts – Service – Sales and to their employees and Management team for a job well done.